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	<title>The Apple Effect &#187; Branding</title>
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	<link>http://www.theappleeffect.com</link>
	<description>A fanboy&#039;s honest take on &#039;The Cult of Mac&#039;</description>
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		<title>Wired Magazine&#8217;s iPad App</title>
		<link>http://www.theappleeffect.com/2010/05/wired-magazines-ipad-app/</link>
		<comments>http://www.theappleeffect.com/2010/05/wired-magazines-ipad-app/#comments</comments>
		<pubDate>Thu, 27 May 2010 20:06:20 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fanboy]]></category>
		<category><![CDATA[Geek of...]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ah-mazing]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[promo]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[wired magazine]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=899</guid>
		<description><![CDATA[Some years ago I subscribed to many niche magazines to feed my geek addiction. As time went on I found myself questioning the value of a print subscription when I was reading all the content weeks earlier online. Even my &#8230; <a href="http://www.theappleeffect.com/2010/05/wired-magazines-ipad-app/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Stanley Cup Playoffs</title>
		<link>http://www.theappleeffect.com/2009/05/stanley-cup-playoffs/</link>
		<comments>http://www.theappleeffect.com/2009/05/stanley-cup-playoffs/#comments</comments>
		<pubDate>Wed, 27 May 2009 12:00:55 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Biz]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Playoffs]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Stanley Cup]]></category>
		<category><![CDATA[Versus]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=702</guid>
		<description><![CDATA[Sports fans are a special group of people. They are some of the most loyal, passionate and cutthroat individuals you will ever meet. It starts with following your favorite player. Maybe having childhood dreams of growing up and playing the game just as &#8230; <a href="http://www.theappleeffect.com/2009/05/stanley-cup-playoffs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Meet the Volkswagens &#8211; Jetta TDI meets Prius</title>
		<link>http://www.theappleeffect.com/2009/05/meet-the-volkswagens-jetta-tdi-meets-prius/</link>
		<comments>http://www.theappleeffect.com/2009/05/meet-the-volkswagens-jetta-tdi-meets-prius/#comments</comments>
		<pubDate>Tue, 26 May 2009 12:00:06 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Auto]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Biz]]></category>
		<category><![CDATA[Bogusky]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[Crispin Porter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[Jetta]]></category>
		<category><![CDATA[Jetta TDI]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Volkswagens]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=687</guid>
		<description><![CDATA[Another gem coming out of the Crispin Porter + Bogusky shop. Not sure when this spot starting airing on tv, but I saw it for the first time this weekend. I am surprised that this spot is not all over &#8230; <a href="http://www.theappleeffect.com/2009/05/meet-the-volkswagens-jetta-tdi-meets-prius/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Netflix = Great customer service</title>
		<link>http://www.theappleeffect.com/2009/05/netflix-great-customer-service/</link>
		<comments>http://www.theappleeffect.com/2009/05/netflix-great-customer-service/#comments</comments>
		<pubDate>Thu, 21 May 2009 13:00:20 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[blu-ray]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[queue]]></category>
		<category><![CDATA[Weeds]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=654</guid>
		<description><![CDATA[Just wanted to post a quick note to share an email that I received today from my beloved Netflix. Being the Blu-ray junkie I am, I am willing to cough up an extra $2 each month. While the 1080P resolution &#8230; <a href="http://www.theappleeffect.com/2009/05/netflix-great-customer-service/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Disney Star Wars Weekends Posters</title>
		<link>http://www.theappleeffect.com/2009/05/disney-star-wars-weekends-posters/</link>
		<comments>http://www.theappleeffect.com/2009/05/disney-star-wars-weekends-posters/#comments</comments>
		<pubDate>Wed, 06 May 2009 21:00:40 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Geek of...]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[boba fett]]></category>
		<category><![CDATA[c3po]]></category>
		<category><![CDATA[darth vader]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[disneyland]]></category>
		<category><![CDATA[disneyworld]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[r2d2]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[Star Wars]]></category>
		<category><![CDATA[stormtrooper]]></category>
		<category><![CDATA[vacation]]></category>
		<category><![CDATA[wars]]></category>
		<category><![CDATA[yoda]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=621</guid>
		<description><![CDATA[Wait a minute! How did I not know about this mash-up of these two powerhouses from my childhood? The magical land of Disney invaded by the Force for a month, are you kidding me?!? I need to get on the &#8230; <a href="http://www.theappleeffect.com/2009/05/disney-star-wars-weekends-posters/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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