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	<title>The Apple Effect</title>
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	<link>http://www.theappleeffect.com</link>
	<description>A fanboy&#039;s honest take on &#039;The Cult of Mac&#039;</description>
	<lastBuildDate>Thu, 22 Jul 2010 15:23:12 +0000</lastBuildDate>
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		<title>Compass iPad Stand by Twelve South</title>
		<link>http://www.theappleeffect.com/2010/07/compass-ipad-stand-by-twelve-south/</link>
		<comments>http://www.theappleeffect.com/2010/07/compass-ipad-stand-by-twelve-south/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:23:12 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=944</guid>
		<description><![CDATA[Apple is a major reason the bar is set so high for my scale of good product design. The effect also transfers to any product used alongside Apple products. I am always amazed at the level of craftsmanship that the &#8230; <a href="http://www.theappleeffect.com/2010/07/compass-ipad-stand-by-twelve-south/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My iPhone 4 Launch Day Debacle</title>
		<link>http://www.theappleeffect.com/2010/06/my-iphone-4-launch-day-debacle/</link>
		<comments>http://www.theappleeffect.com/2010/06/my-iphone-4-launch-day-debacle/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 02:57:09 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Rants and Ravs]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[att]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Columbia]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[south carolina]]></category>
		<category><![CDATA[Twelpforce]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=921</guid>
		<description><![CDATA[This story begins June 15th at 6AM. After months of hype, an orphaned prototype and a keynote that got everyone excited again; I was hooked. Twitter (like always) broke the news that people were pre-ordering Apple&#8217;s version of geek crack &#8230; <a href="http://www.theappleeffect.com/2010/06/my-iphone-4-launch-day-debacle/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.theappleeffect.com/2010/06/my-iphone-4-launch-day-debacle/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>Wired Magazine&#8217;s iPad App</title>
		<link>http://www.theappleeffect.com/2010/05/wired-magazines-ipad-app/</link>
		<comments>http://www.theappleeffect.com/2010/05/wired-magazines-ipad-app/#comments</comments>
		<pubDate>Thu, 27 May 2010 20:06:20 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fanboy]]></category>
		<category><![CDATA[Geek of...]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ah-mazing]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[promo]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[wired magazine]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=899</guid>
		<description><![CDATA[Some years ago I subscribed to many niche magazines to feed my geek addiction. As time went on I found myself questioning the value of a print subscription when I was reading all the content weeks earlier online. Even my &#8230; <a href="http://www.theappleeffect.com/2010/05/wired-magazines-ipad-app/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>&#8220;Everyone&#8217;s Doing It&#8221; (Banned Version) &#8211; Funniest TV ad ever. Seriously.</title>
		<link>http://www.theappleeffect.com/2010/04/funniest-tv-ad-ever/</link>
		<comments>http://www.theappleeffect.com/2010/04/funniest-tv-ad-ever/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:28:32 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[modern warfare]]></category>
		<category><![CDATA[MW2]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[video game]]></category>
		<category><![CDATA[xbox]]></category>
		<category><![CDATA[xbox 360]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=891</guid>
		<description><![CDATA[If you were able to watch that video and not laugh, something is wrong with you. Seriously. Even zombies laughed at it. I found out about it from Gaming Bolt&#8216;s Jim Girgenti. You won’t be seeing this version of this &#8230; <a href="http://www.theappleeffect.com/2010/04/funniest-tv-ad-ever/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Minimalistic Mac Desktop Part I: Wallpaper</title>
		<link>http://www.theappleeffect.com/2010/02/minimalistic-mac-desktop-part-1-wallpaper/</link>
		<comments>http://www.theappleeffect.com/2010/02/minimalistic-mac-desktop-part-1-wallpaper/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 19:02:45 +0000</pubDate>
		<dc:creator>Willimac</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[cinema display]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[mac desktop]]></category>
		<category><![CDATA[mac wallpaper]]></category>
		<category><![CDATA[minimal mac]]></category>
		<category><![CDATA[minimalmac]]></category>
		<category><![CDATA[wallpaper]]></category>

		<guid isPermaLink="false">http://www.theappleeffect.com/?p=848</guid>
		<description><![CDATA[The guys at Minimal Mac were kind enough to share my Mac&#8217;s desktop setup with the world. I was shocked by the interest. The original Flickr upload got 2,000 views. I thought it would only be fair to share the &#8230; <a href="http://www.theappleeffect.com/2010/02/minimalistic-mac-desktop-part-1-wallpaper/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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